Today, it can take up to 6 different mobile applications to plan, manage, and share event details. Who in the world has time to deal with that?
What about the pain it is to constantly bug people to text and email the pictures and videos they took of you at social and business events?
An up and coming technology development company that is promoting and fostering “private, controlled social environments” is Eventure Interactive, Inc. (Stock ticker OTCQB: EVTI). Its focus is on creating a “whole product solution centered” on its core social calendar app that is complimented with event games and a wearable camera.
Its social calendaring application allows users to simply create, manage and share digital memories from their local events. Events can be anything from last second get-togethers like happy hour, to highly planned and organized formal events like weddings, and every type of social event in-between.
At the center of Eventure’s technology and awarded Patent #8,769,610 is how information is collected, distributed and shared among event attendees based on privacy and mobile device connectivity. (On a side note, it will be interesting to see whether Twitter’s popular Periscope app is in violation of the Company’s patent.)
The Company is also addressing a recent and growing trend that is wrecking havoc among social network circles – social event exclusion. This is when people are having pictures of events being shared to the world on various open social networks, and those that were not invited publicly express their displeasure for being left out.
Eventure’s social calendar application allows for users to control their vanity, voyeurism and privacy. It puts total control of privacy in their hands.
Event hosts have total control of their events, which includes the privacy and the content they distribute to invitees. How information is collected, distributed and shared among event attendees is based on the event privacy.
For example, a person creates an event – either formally or informally. As the event host, he determines whom he invites, how he and invitees interact with each other pre-event, during the event, and post-event.
He sets the event privacy setting so he controls how event attendees are able to share content and comments with others. By setting a controlled environment, pictures, videos and comments that are captured and shared by event attendees is automatically shared only with other event attendees in their Event Stream.
This allows for digital memories to be automatically shared from one’s camera phone or Eventure’s very own camera, but only with the select group of individuals that they are intended for. Additionally, all of the pictures, videos and comments captured by everyone at the event are stored in a private event folder in each attendee’s Collections to allow for retrieval hours, days or years after the event.
It has a feel of what Instagram does with social photo sharing, but allows for it to be done on an event per event level where users can control their vanity and voyeurism.
This is an easy-to-use app that streamlines the features of 6 applications into one simple, productive event-management app that gives users ultimate control of their privacy, vanity and voyeurism.
Given the strong performance of the technology sector as a whole, investors continue to look for the next fastest growing stock investment idea. The social media network category continues to be red hot because of strong metrics related to growth in active users and time spent on page. That, coupled with market disruption and revenue generation, makes this sector a shrewd investment opportunity. The hyper-growth of social media companies continues to be a major driver and value proposition for investment dollars.
Savvy investors are attracted to the ever-evolving, fast paced changes in the technology market. These types of investors will continue to seek out new, compelling technology companies for the next big stock investment because of the sector’s strong performances in 2014 and the robust opportunity for return.
In a December 31, 2014 equity research piece by Zacks.com, the NASDAQ-100 Technology Sector (NDX) performed at a 25.1% return, which outperformed the 2014 numbers for the Dow Jones at 8.8%, NASDAQ at 14.1% and SP 100 at 12% returns. With on-going traction in tech trends like “big data” and “the Internet of Things,” the technology investment environment looks to continue to be quite positive given the on-going growth of user adoption and the different opportunities to monetize users.
Evidence of this was social media giant Facebook, who is still considered one of the fastest growing companies. It finished 4th in TheStreet.com’s 2014 10 Best Performing Tech Companies report. At the end of 2014, Facebook posted a total return of 44.56% and boasted a market cap of $205 Billion market cap, which highlights it as still one of the fastest growing stocks today.
Traditional bellwethers in the social media network category like Facebook provide investors with breadcrumbs and telltale signs on where the market may be headed towards the next big thing in technology. As one of the fastest rising stocks in the last few years, Facebook has been aggressive in acquiring other up-and-coming tech companies that further support its growth strategy as well as allowing it to venture and buy its way into new markets and shoring-up potential weaknesses to its core business model.
Starting with its acquisition of Instagram in April 2012, Facebook has gone on an aggressive buying spree having purchased 28 companies between April 2012 thru March 2015. These purchases have represented over 53% of the total acquisitions that Facebook has made since its founding in 2005.
In taking a closer look at the history and evolution of the social media category, you can see specific trends on where the category has been, currently is, and might be headed.
Facebook revolutionized the “open” social media network. Users can freely connect, share, and comment on theirs and other’s content out to their network. Although users can change their privacy settings to control content distribution, it takes a couple of additional steps and most users do not do so as they have gotten accustomed to Facebook being an open social network that allows for “open vanity and voyeurism” where people can easily share and view what they and others are doing and thinking.
However, 2012 highlighted the market’s transition from companies offering an “open” environment to a “controlled” environment. This was prompted by end users’ desire to transition away from open networks to controlled networks that offered enhanced privacy settings.
Companies like Snapchat and WhatsApp stormed onto the market as they have allowed and empowered users to control their content privacy and manage relationships outside of the normal open messaging environment. These companies provide users with the ability to “control” their vanity and voyeurism.
Facebook recognized this shift and saw the value of combing its open environment with these types of controlled environment companies. Although it made a failed attempt to purchase Snapchat for $3 Billion in 2013, it was successful in its highly publicized bid to purchase WhatsApp for $22 Billion in 2014. With only 55 employees at the time of purchase, WhatsApp would have to be considered one of the fastest growing small businesses in 2014.
Another trend has been the shift of user adoption and growth in niche applications. Companies like Instagram and Opentable have successfully built market leadership in niche app categories like photo-sharing and restaurant reservations.
These companies make it super easy to do specific things – in Instagram, it’s shooting and sharing a photo, and in Opentable, it’s finding and making a restaurant reservation. These niche applications are still considered as being open environments.
Wall Street has recognized the value of niche apps as evidenced by a recent Citibank report valuing Instagram at $35 Billion, which is 35 times Facebook’s purchase price of $1 Billion in 2012. This increase is based on the value that is placed on the rapid growth of Instagram users and its high user engagement times.
If users of niche apps follow the trends of the social networks, niche applications that provide “controlled vanity, voyeurism and privacy” may be the next hot thing.
It is projected that the total global mobile applications market will be US $25 Billion in 2015. The landscape will continue to morph with new entrants addressing the evolving needs of consumers. Companies like Facebook will continue to grow organically when possible, while continuing to pursue acquisitions as they look for the next Instagram to allow them to stay relevant.